Shirley Frimpong Manso's Love or Something Like that as a headline film of Nollywodweek 2015

Shirley Frimpong Manso's Love or Something Like that as a headline film of Nollywodweek 2015
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Saturday 21 November 2015


When Top Nollywood Practitioners converged on Ibadan for Beer Academy

Story by Shaibu Husseini
(Who was in Ibadan)

The turn out at the Nollywood Beer Academy which held in Ibadan, Oyo State between Thursday and Friday last week may easily be regarded as the single largest gathering of the movers and shakers of Nollywood in a allocation in the South West. Nearly all the top and notable figures in the Nollywood industry converged in Ibadan for what closed as a knowledge sharing and engagement platform for celebrities in the Nollywood industry organised by Nigerian Breweries Plc. 
On the roll call were notable Nollywood practitioners like the President of the Association of Movie Producers (AMP) Zik Zulu Okafor, popular actors Prince Jide Kosoko, founder of the Abuja International Film Festival and former President of the Director's Guild of Nigeria Fidelis Duker, Zeb Ejiro aka Movie Sheik, actor OC Ukeje, Segun Arinze, Emeka Ossai, humour merchant and film producer Opa Williams, Honourable Desmond Elliot, Yomi Fash Lanso, Franca Brown and Chairman of the Audio Visual Rights Society (AVRS) Mahmood Ali Balogun. 
Actress Sola Kosoko, Temitope Duker, notable marketer, Foluke Daramola, the Aneke Twins, an official of NBL and veteran actor Jide Kosoko at the Academy in Ibadan


Dubbed 'Nollywood Beer Academy' the event, coordinated by TPT International for Nigerian Breweries according to the Corporate Affairs Advisor of NBL Plc Kufre Ekanem is organised in line with NBL's long-term vision of creating shared sustainable value for its stakeholders.  Ekanem explained that the Beer Academy was designed to present the appreciation and understanding of beer as it stands within the fabric of society. 'The academy is not necessarily about educating people about our brands; it is about beer as a category. It is about educating and presenting facts to the effect that beer consumption is not dangerous. We realized that there is a gap in knowledge about beer consumption and as stakeholders in the mindset of the country and as those who influence thoughts and behaviours through their arts, we feel we should engage Nollywood practitioners so that in their scripting and production they will be able to convey the true value of beer to a healthy life style'' Ekanem said. 
And the presentation by experts that followed was direct to the point and the participants said they grabbed every bit of the message they passed across. In one of the presentations, foremost human nutritionist Professor Tola Atinmo of the department of Human Nutrition of the University of Ibadan asserted that there exist great opportunities for moderate drinkers as it contributes to healthy lifestyle. He listed the benefits of beer consumption to include reduction in the risk of heart failure, lower risk of kidney stones and for formation of strong bone mineral density. ''Moderate alcohol consumption protects heart and increases longevity' Prof. Tanimo reiterated.  However, Tanimo who is a Fellow of the Nigerian Nutritionist Association and Past President of the Association advocated for moderate consumption in spite of the inherent benefit of beer in the human diet. "Moderation is very important and consumers must obey rules of hygiene and sanitization,” Tanimo advised adding that ‘when you write your scripts you should be able to reflect these facts that I have shared’’.
Temitope Duker, Publisher Azuh Amatus and Actress Franca Brown

As part of their participation in the academy, practitioners were taken through several presentations and a guided tour of the Ibadan brewery and when the sessions resumed, it was the turn of foremost literary scholar and activist Professor Kole Omotosho to share his experience on the challenges of cinematic clichés in film scripting and filmmaking. The Professor of Theatre Arts stressed the need for practitioners to go beyond the cliché of assuming that a man with a glass and a beer bottle is a drunk. He argued that ‘beer never created anti social behaviours’ and noted that all art forms have clichés that practitioners strive to go beyond. ‘’Painting has the easy pieces of facial expressions which all writers strive to avoid and go beyond. In the cinematic art and stagecraft, the easily recognizable character holding a bottle of beer, a glass half full and a mien of disheveled self-representation, as the cliché for drunkenness is common. Clichés help the lazy artist to say the ordinary and the predictable. Clichés makes t possible for lazy artist to stream along without any distracting distinguishing freshness of artistic endeavour. No wonder then that most artistic endeavors pass without notice the rest of society’’ Omotosho said while also charging practitioners to go beyond the cliché stating that the work of arts makes vast impression if the work tries to overcome certain cliché. In his words ‘’It is only when the artist attempts to break through the wall of easy clichés that the work of art makes vast impression.
Like Professor Tanimo, Omotosho asserted that there was nothing ‘poisonous or unhealthy about drinking beer’. Rather he affirmed that beer contains ‘Reservatrol, an antioxidant found in certain nuts, berries and the skin of grapes’’. In his words ‘’the chemical, because of its nature helps to ward off certain types of cancer such as lung and prostrate cancer. This chemical helps to thin blood and prevent blood cot and the consequent heart attack’’.
Omotosho paid glowing tribute to the Nollywood industry and remarked that the youths who make the films and constitute the audience that consumes the film and the matter of alcohol must be helped through the narratives to appreciate the fact that ‘beer is the only beverage that contains the quantity that gives satisfaction and the healthy ingredients an individual needs to demonstrate the goodness beer in the human day to day traditional ceremonies. These need to be promoted for the goodness of a healthy society’’ he surmised.
Participants thanked Nigerian Breweries for facilitating the knowledge sharing exercise and they said variously that they are now well informed and that the knowledge they have gained about the value of beer will be reflected in their scripts.
Notable marketer Otumba Rotimi Aina Kushoro, Sir Emma Nsikaku, Ralph Nwadike, Chinasa Onyechere, Mike Nliam, Tunji Bamishigbin, Abbey Lanre, Frank Dallas, Chico Ejiro, actress Bukky Wright, Foluke Daramola, Adebayo Tijani, were some of the other practitioners who attended the symposium in Ibadan. 
The Organisers disclosed that a second diet of the 'Beer and Health' symposium will take place on November 24, 2015 in Lagos.  

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