Stakeholders support take off of AVRS
Story by igalaman
Audio Visual Rights
Society of Nigeria (AVRS), the nation’s sole collective management organization
for cinematograph films, has held its maiden stakeholders’ forum. The
well-attended and star-studded forum held on Thursday February 19, 2015 at the
exquisite Planet One Entertainment Centre, Maryland, Lagos. The forum is the
first in a series of such public enlightenment programs lined up by AVRS for
the year.
|
Chairman of AVRS Mahmood Ali-Balogun |
Chairman of the Society,
Mahmood Ali-Balogun explained at the start of the forum that the cardinal
objective of the Forum was to enlighten stakeholders in the film and broadcast
industry on the purpose, nature and operations of AVRS. He also said that the
forum was held to explain to the stakeholders ‘’their rights and obligations to the Society’’ with a view
to establishing cordial working relationships with various stakeholders in the
film industry.
|
Movie Sheik Zeb Ejiro and other stakeholders at the AVRS forum |
Addressing the nearly
300 movie practitioners who attended the Forum, Mr. Ali-Balogun traced the background
to the formation of AVRS, citing the need to strengthen capacity of industry
practitioners to fight piracy, as well as the clamour for royalties and
residual income as fundamental reasons that led to the establishment of a CMO
for the audio-visual sector.
|
Cross Section of Stakeholders at the AVRS forum |
Having scaled the
primary hurdles of formation of AVRS and its approval to function as a CMO by
the Nigerian Copyright Commission, Mr. Ali-Balogun said the time was due for
rigorous and extensive sensitization of all stakeholders comprising industry
practitioners and commercial users of audio visual content across the country,
to get everyone well-informed on their duties, rights and obligations. He
stressed on the need for all prospective members of AVRS – producers,
directors, screen writers, lead actors and actresses – to endeavour to become
formally registered members and assignors to the Society, as the strength of a
CMO usually derives from the number of mandates it has in repertoire, based on
which it could commence licensing users of works of its members on all
platforms.
|
GM OF AVRS Barrister Eme Akiba-Eyo |
Also speaking, the General Manager of
AVRS, Barrister Eme Akiba-Eyo outlined to stakeholders the benefits of
membership of AVRS and threw light on the nature and operations of the Society.
In her words, “AVRS is a company limited by guarantee and approved to function
as a CMO by the regulatory agency being the Nigerian Copyright Commission. For
avoidance of doubt it is neither a guild nor an association but a corporate
organization duly incorporated to operate in accordance with the provisions of
its memorandum and articles of association, section 39 of the Nigerian
Copyright Act, and the Collective Management Organizations Regulations 2007. As
film producers, directors, screen writers, lead actors and actresses, your membership
of AVRS guarantees earning of royalties and the peace of mind which comes with
knowing that while you engage in your various creative efforts, AVRS is busy
working round the clock as your watchdog against unauthorised exploitation of
your works.”
In his goodwill message,
the Director-General of Nigerian Copyright Commission, Mr. Afam Ezekude,
represented by Barrister Obi Ezeilo, congratulated AVRS for convening the
stakeholders’ forum and charged practitioners to close ranks and work
collectively towards achieving the goals of the Society. The NCC Boss advised
stakeholders to avoid any indulgence that may weaken the capacity of AVRS to
deliver on its mandate.
There were several
interventions from guest and stakeholders at the forum. For instance, the
General Manager of Copyright Society of Nigeria, COSON, Mr. Chinedu Chukwuji,
in his remarks expressed happiness that AVRS was making steady progress but
warned that the journey ahead would demand serious sacrifice without which the
set objectives would not be achieved.
The CEO of Wawoo TV, Dr.
Don Pedro Obaseki, who was a part sponsor of the event, commended AVRS but
bluntly admonished all stakeholders to eschew rancour and work in one accord
towards the overall benefit of the industry.
A very significant part
of the event was the interactive session during which participants asked
questions bothering on membership procedure, assignment of rights, licensing,
distribution of royalties, enforcement of rights, and the now prevalent digital
streaming of audio visual content. And the Directors of AVRS who were present
at the event including Barrister Tunji Bamishigbin, Chief Gabriel Okoye (Igwe
Gabosky), Sir Emmanuel Isikaku, Otunba Aina Kushoro, Mr. Fidelis Duker, Mrs.
Emem Isong-Misodi, and Prince Jide Kosoko provided answers to the questions
posed by stakeholders.
Anchored by Mr. Francis
Onwochei who is also a Director of AVRS, dignitaries at the event included film
maker and former Managing Director of Nigerian Film Corporation, Mr. Afolabi
Adesanya, president of Theatre Arts and Movie Producers Association of Nigeria
(TAMPAN) Yemi Sholade, president of the Association of Nigerian Theatre
Practitioners (ANTP), Comrade Victor Ashaolu, top Nollywood Producers,
directors, actors, actresses and marketers including Mr. Dejumo Lewis, Mr.
Emeka Ossai, Chief Cosmos Ndulue, Richmond Ezihe, Sunny McDon, Zeb Ejiro,
Christopher Ozoemena, Alex Enyengho, Chico Ejiro, Abbey Lanre, Adewale Elesho,
Nobert Ajaegbu, Debo Debo, Ralph Nwadike,
Aisha Abimbola and a host of others.
The forum recorded a
broad-based participation by members of various Nollywood guilds and
associations, prominent among which are the Association of Movie Producers
(AMP), Directors’ Guild of Nigeria (DGN), Actors’ Guild of Nigeria (AGN), Association
of Nigerian Theatre Practitioners (ANTP), Theatre Arts and Movie Producers
Association of Nigeria (TAMPAN), Film and Video Producers & Marketers of
Nigeria (FVPMAN) and Yoruba Video Film Producers and Marketers Association of
Nigeria (YOVFPMAN). Others are the Nigerian Society of Cinematography,
Association of Nollywood Core Producers (ANCOP), Motion Picture Distributors of
Nigeria (MOPIDON), The Golden Movie Ambassadors of Nigeria (TGMA), Independent
Television Producers Association of Nigeria (ITPAN), Screen Writers Guild of
Nigeria and Indigenous Movie Makers Association of Nigeria (IMMAN).
The success of the Lagos
stakeholders’ Forum is viewed as a gateway to more successful outings as the
train moves to other film production hubs across the country in the weeks
ahead.